Beginner's Guide To Successful Home-Based Publishing
Contents
Contents
Contents.........................................................................................................................3
Table of Figures............................................................................................................7
1 OVERVIEW................................................................................8
Why Did I Write This...................................................................................................8
What I Won’t Do..........................................................................................................8
Why I Started................................................................................................................9
Preview of the Book......................................................................................................9
2 TOPIC SELECTION..................................................................10
Overview......................................................................................................................10
My Story......................................................................................................................10
Your Story....................................................................................................................11
Action Step..................................................................................................................11
3 WRITING.................................................................................13
Overview......................................................................................................................13
Readability...................................................................................................................13
Perspective..................................................................................................................14
Grammar........................................................................................................................15
Congratulations...........................................................................................................18
Readability Scores......................................................................................................18
Action Step: Revise....................................................................................................20
4 ORGANIZATION & FORMATTING..........................................20
Overview.......................................................................................................................20
Organize Outline..........................................................................................................20
Action Step: Overview Chapter.................................................................................21
Formatting.....................................................................................................................21
Action Step: Format Chapter 1..................................................................................22
Headings & Subheadings..........................................................................................22
Graphics........................................................................................................................23
Action Step: Get On It................................................................................................26
5 EQUIPMENT............................................................................26
Overview.......................................................................................................................26
Return On Investment.................................................................................................27
Writing Materials.........................................................................................................27
Initial Investment Publishing Materials...................................................................28
Cost Per Book...............................................................................................................29
Monthly Costs.............................................................................................................29
Review...........................................................................................................................30
6 STAYING WITH THE PROCESS...............................................31
Overview........................................................................................................................31
When The Going Gets Tough....................................................................................32
Survival..........................................................................................................................32
Why did I include all of this rant?.............................................................................33
Book Sales Versus “Helping Others”.......................................................................33
Snipers...........................................................................................................................34
Full Price Buyers...........................................................................................................34
Soup Nazi.......................................................................................................................34
Noble Job.......................................................................................................................34
I’ve Done It, Or I’m Doing It.......................................................................................35
Helpers...........................................................................................................................36
Review............................................................................................................................36
Action Step: Checking Progress................................................................................36
7 FINISHING UP THE BOOK.......................................................37
Table of Contents.........................................................................................................37
Table of Figures............................................................................................................37
Bibliography..................................................................................................................37
Index...............................................................................................................................38
Last Notes on Finishing the Book.............................................................................39
8 SETTING UP & MAINTAINING YOUR HOME OFFICE............40
Printing/Internet Area..................................................................................................40
Distribution Area..........................................................................................................40
Weekly Duties...............................................................................................................41
9 TITLE PAGE..............................................................................42
My Title Pages..............................................................................................................42
Reed’s Title Pages........................................................................................................42
Title Page Content........................................................................................................42
Action Step:  Make Your Title Page.......................................................................... 42
10 EDITING..................................................................................43
Proofing..........................................................................................................................43
Find A Teacher.............................................................................................................43
Self Proofing..................................................................................................................44
11 BEGINNER SELF PUBLISHER..............................................45
Overview........................................................................................................................45
Progression....................................................................................................................45
Transition.......................................................................................................................46
The Main Differences..................................................................................................46
12 WEBPAGE.............................................................................46
Start...............................................................................................................................46
Planning
.......................................................................................................................46
Shopping Cart
.............................................................................................................47
Tracking
.......................................................................................................................47
Action Step: Plan
........................................................................................................47
Summing It Up
.............................................................................................................49
Putting It All Together
..............................................................................................49
Domain Name
..............................................................................................................49
Try It Out
.....................................................................................................................49
Action Step:  Get You Website Up & Running
.....................................................49
13 ADVERTISING.......................................................................50
First Sale.......................................................................................................................50
Message Boards
.........................................................................................................50
Google/Yahoo
..............................................................................................................51
Putting It All Together
...............................................................................................51
14 PRINTING.............................................................................52
Review.........................................................................................................................52
Printing
........................................................................................................................52
My Old Routine
.........................................................................................................52
Action Step: Prepare
.................................................................................................53
15 FINANCIAL: BEGINNER & ADVANCED..............................54
Excel Worksheet.........................................................................................................54
Individual Book Sheet
...............................................................................................54
Master Sheet
...............................................................................................................55
Last Stuff
.....................................................................................................................60
Email Sheet
..................................................................................................................60
Action Step: Prepare
...................................................................................................61
16 ADVANCED WEB PAGE & ADVERTISING...........................61
Overview.......................................................................................................................61
Web Page
......................................................................................................................62
Advertising
...................................................................................................................62
Final Thoughts
.............................................................................................................63
17 ADVANCED PUBLISHING......................................................64
It’s Time.........................................................................................................................64
Who To Trust
..............................................................................................................64
How To Do It
................................................................................................................64
The Chicken Or The Egg First?
..................................................................................65
Action Step: Progress
..................................................................................................65
18 PUBLISHERS & BOOKSTORES............................................66
Overview........................................................................................................................66
Amazon
..........................................................................................................................66
Bottom Line
...................................................................................................................66
Get His Book
.................................................................................................................66
Vanity
.............................................................................................................................67
Summing up
..................................................................................................................67
19 DVD & VIDEO.........................................................................67
Overview.......................................................................................................................67
Advanced Only
............................................................................................................67
Visual Aid
......................................................................................................................67
My Reasoning
..............................................................................................................68
How To
..........................................................................................................................68
Conclusion
....................................................................................................................69
20 DAILY & WEEKLY PROCEDURES........................................69
Overview.......................................................................................................................69
Starting Out
..................................................................................................................69
Nowadays—Daily
........................................................................................................69
Nowadays—Weekly
....................................................................................................70
Message Board Stuff
...................................................................................................71
Bulk Email
......................................................................................................................71
How To-Bulk Email
.......................................................................................................71
21 LOTS OF OTHER STUFF........................................................72
Attacking Style of Writing..........................................................................................72
Copyright
.......................................................................................................................73
Tax Benefits
...................................................................................................................73
Percentage of Everything
............................................................................................74
Customer Service
..........................................................................................................74
The Customer Is Always Right
...................................................................................75
22 CONCLUSION.........................................................................75
Overview........................................................................................................................75
Pep Up
............................................................................................................................75
To Do List
......................................................................................................................76
Conclusion
.....................................................................................................................76
Action Step:  Finish
......................................................................................................76
23 BIBLIOGRAPHY.....................................................................76
Websites........................................................................................................................77
Books
..............................................................................................................................77
24 INDEX.....................................................................................78